What is SEO and it’s Technicalities


What is SEO and it’s Technicalities - Our Coaching
Kunal Kapoor
15/10/2018

What is SEO and it's Technicalities

 

In our daily life, we are using Google for the smallest query and we always check the topmost results to get the solution of our search query. Have you ever thought how a search engine decides which website should rank first and which on the rest positions?

Behind all these, an SEO plays a vital role. So let's have a look on what is SEO and its technical tricks that will help you increase you getting more traffic and potential visitors.

 

What is SEO?

SEO stands for Search Engine Optimization. Is it a marketing technique which follows the process of getting an organic or natural traffic on web search engines.

Since the early 1990's, website owners have realized the advantage of ranking higher in search engines. These SEO engineers understood that increased search engine rankings lead to more website traffic.

It increases the chances of getting more visitors from the higher ranked websites on the search results and these visitors can then be converted into customers.

In SEO, various kinds of search results are included such as image search, video search, etc. All major search engines such as Google, Bing and Yahoo have primary search results.

 

Google is the leader in search engines across the globe so today we will discuss SEO and its technicalities will be for Google search engine.

 

The very basic thing in SEO is search results which are divided into two types; organic and non-organic (paid) search result.

 

Organic Search

Organic search is the naturally generated result by the search engine. Those results are the list appeared based on relevance to the search query.

Organic search is not influenced by the economic relationship between the organization and the search engine.

 

For organic search, SEO techniques are being used such as; Website Onsite Optimization, Keyword optimization, Meta tags and Heading tag optimization. Few off-site techniques include backlinking and Link Building to increase the website link popularity. Another important factor is writing quality content which represents your business to reach out to potential customers.

 

Non-Organic Search

Non-organic or inorganic describes the search which is a paid. Instead of being listed organically or naturally, website owners can run a campaign to rank on top of the results for a particular keyword to get their business noticed. Paid search results are easy to recognize; check the green"Ad" text appeared in the box on the search result.

These ads are delivered through AdWords network.

Paid search is like an endorsement. When a visitor searches for the query that you’ve included in your campaign, your ad will show up at the top of search results, above the organic results.

Non-organic SEO may produce prompter results and but the outcomes are generally less productive when compared to organic search. Nonorganic SEO includes Pay-Per-Click (PPC) like Google AdWords and other Paid Advertising Services online.

 

Onpage Optimization - Technicalities

 

Link text optimization

The link text is an anchor text which is a visible part of a link that user can click on it. Use clear and descriptive anchor text

Example:

<a href="https://www.yoursite.com">relevant keyword</a>

 

The anchor text represents the targeted link. While looking at anchor text, the user understands what to expect on the targeted linked webpage. Anchor text gives search engine valuable information about your linked site.

 

Image alt text

Always give an image a relevant name. Search engines are good to understand texts and extracting the content. Give images a meaningful ALT text. ALT attribute allows storing an alternative description for an image. If you use an image as a link to more content or an external site, the alt attribute will serve as link text.

 

robots.txt file

By default, search engine crawls the entire website and indexes every inner page and all content accordingly. Sometimes, you might not want the search engine to crawl certain pages. Using robots.txt, you can disallow your pages to show up in search results. Update your robots.txt by adding just a single code disallow: /page/ (which you don't want to appear on a search result)

 

Title Tags

Title tag shows a small description which represents what the page is about. It should be around 60 -65 characters. It helps users and search engines to get a brief idea on what details to expect from that page. Each and every page of your website should have its own relevant title tag. Add <title> tag n the <head> of the HTML document.

 

Meta Description

Meta description is a small description that comes right below the <title> tag. It should be around 160 to 165 character long, longer than that will be truncated. In meta description, your focused keywords should be included.

 

Meta Keywords

Meta keywords shows up right below the meta description. It includes the list of keywords which you are focusing.

Example:

<!DOCTYPE HTML>

<html lang=”en”>

<head>

  <meta charset="UTF-8">

  <title>My page title</title>

  <meta name="description" content="Description around 160 character">

  <meta name="keywords" content="Keyword1,Keyword2">

  </head>

 

Heading tag optimization

 

Heading tags are used to differentiate headings usually goes with <h1> and subheadings <h2>..<h6>. In Onpage optimization, it is important to put organize heading tags properly because the search engine put certain weights on the organized webpage.

Example:

 

<h1> Main heading of the page </h1>

Content goes here

<h2> Second header tag </h2>

Content goes here

<h3> Third header tag </h3>

Content goes here

 

Points to consider:

- Do not use more than one <h1> tag. The search engine may consider this as an act of keyword spamming

- Multiple <h2>, <h3>, <h4> are allowed with a proper practice.

- Follow the hierarchical structure. If you want to use <h3> tag, make sure you use it within <h2> tag.

 

Final words

Follow the SEO technicalities and make your website well organized to get an organic traffic and rank on higher position of all the major search engines such as Google, Bing, Yahoo!